Marketing Courses
Back to subjects list- MKTG 1106 Professional Selling
- MKTG 1108 Customer Relations Mgmt
- MKTG 1112 Retailing Management
- MKTG 1116 Advertising & Promotion
- MKTG 2100 Principles of Marketing
- MKTG 2200 Prin of Management
- MKTG 2204 Advanced Professional Selling
- MKTG 2214 E-Marketing
- MKTG 2220 Human Resource Management
- MKTG 2232 Marketing Management
- MKTG 2236 Small Business Management
E-Marketing
This course examines emerging electronic technologies and their impact on a firm's marketing strategy. Emphasis is placed on trends in e-marketing as well as unique opportunities and challenges faced in the electronic environment. Learners apply components of the marketing mix to an electronic marketing strategy. Prerequisite(s): None
Credit Breakdown
| Credit Type | Count |
|---|---|
| Lecture | 3.00 |
| Lab | 0 |
| On the job training | n/a |
| Total Credits | 3.00 |