This 18-credit certificate concentrates on providing the skills needed to sell products and services, develop market strategies and prepare small business market plans. Instruction and hands-on learning will cover topics such as principles in marketing, retail management, advertising and promotion, and e-marketing.
Employment
A career in sales and marketing offers many opportunities because almost every business has a need for some level of sales, marketing and management expertise. The employment opportunities are diverse and include positions in retail and wholesale sales, production and service-related industries. Entry-level positions include management trainees, assistant managers, customer service representatives, sales associates, route salespersons, independent sales representatives and account executives.
Find Career Information
Learn what occupations may be of interest to someone who has completed this program. Find information about wages and employment outlook.
Next Steps
The 18 credits earned through the Sales & Marketing Certificate apply toward the 32-credit Sales & Marketing Diploma. Additional coursework will focus on topics such as business communications, customer relations management and advanced professional selling.
Degree Requirements
| Course # | Course Name | Credit |
|---|---|---|
| MKTG 1106 | Professional Selling | 3.00 |
| MKTG 1116 | Advertising & Promotion | 3.00 |
| MKTG 2100 | Principles of Marketing | 3.00 |
| MKTG 2214 | E-Marketing | 3.00 |
| ADMS 1112 | Desktop Publishing/Presentation Graphics | 3.00 |
| CPTR 1104 | Computerized Business Applications | 3.00 |
| Total Credits | 18 | |
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